LG Electronics OOH in Middle Eastern countries were completed by an efficient idea by using famous landmarks as images or locations so that it makes a memorable and impressive visual impact also, adds credibility to its brand.
Why the OOH (out-of-home) medium with landmarks remain a part of
the marketing key, and one exciting space to watch is that seamless integration between out-of-home
and consumers, driving deeper brand engagement with pride when they are out and about.
Particularly, the largest of all sites, landmarks from around the World are iconic,
provide a statement and launch brands to hero status.
I researched famous landscapes in each Middle Eastern countries to connect
to LGE’s products and then did art directing or design these OOH project
in places such as The tower in Dubai, the Kingdom Centre Tower, Mada'in Saleh,
The King Fahd’s Fountain in KSA, The Bosphorus Bridge in Turkey and so on.
One of OOHs was awarded a Guinness World Record for creating the world’s largest outdoor advertising billboard.