Helvetica has many own families with modified shapes including Neue Helvetica.
I used those different forms of ‘H’ of Helvetica to reform them into a ladder
which is nothing but a tool to use in order to arrive at some destination as an english idiom, Climb the ladder.
Because, I belive it is a good typograpy model which does tend to sway a bit more into the modern category,
but it’s simple enough to fit in within a more traditional design.
Obviously, Helvetica is particularly well-suited to signage and other designs where legibility is key.
After designing, limited edition posters were solds, size 76 x 51 cm (20 x 30 inches),
Printed onto 100% recycled paper using traditional letterpress techniques.
As well known, it is the quintessential sans serif font, timeless and neutral, and can be used for all types of communication.
This typeface can be basically helpful to climb the ladder.